Save Money & Get Noticed Now –
Learn to Write Your Own Effective Press Release!
For several years, a small museum hosted events and activities that no one attended. They regularly sent press releases to local news stations and papers, but never saw an article published or a story aired. When I looked at their press release, I saw the problem – not enough information and too much filler. I cut the unnecessary things, focused on the important details, and gave them a template to use for future events. Four weeks later, the museum was on the front page of the local living section of the Sunday paper.
How did that happen?
It happened because a well-written, timely press release will get you noticed!
A press release is a business document designed to generate interest in you and your organization. You’re not trying to impress anyone, sell anything, or tell a story—you just want to give enough information to spark a person’s interest. And here’s the best part about press releases…
You don’t have to be a professional writer
to write an effective press release!
The Press Release Toolkit will show you everything you need to know to write a professional, attention-getting press release. You’ll learn to apply the step-by-step process I used to help the museum get noticed and get on the front page of the Sunday paper, such as:
- Why you and/or your organization should send press releases
- How to write a press release that will actually get read
- Who to contact so you have the best chance of getting noticed
- How to distribute it professionally to make the best first impression
And you’ll learn it all in a succinct, 12-page document – but that’s not all you’ll get! To make it even easier, the Press Release Toolkit includes:
- Fill-in-the-Blank Press Release Template
- Press Release Checklist
- Press Release Examples
- Fill-in-the-Blank Contact List
Are you ready to get noticed? Then let me help!
Without a doubt, Karin Beery has hit a home run with her Writing and Distributing an Effective Press Release. The simple, yet complete, guide is a must for any business or organization – large or small. When thinking of the thousands of news releases that have come across my desk and computer screen over the years – many of which ended up in the ‘circular file’ – I am confident that the ones which received a second look, and likely publication, followed a similar approach to the recommendations outlined in this document. Thanks to Beery, those recommendations and more are now organized into an easy to follow reference guide that will benefit the experienced public relations manager and novice alike. Dave Lein, newspaper editor, 30+ years
Stop waiting for people to notice you. Give them the right information in the right way and get the attention you’ve been waiting for!